Kimberly Devitt Brown, MA, APR
Public relations strategist and founder based in Orlando, Florida, bringing decades of expertise in helping brands communicate with clarity, credibility and heart. Known for strategic storytelling, senior-level guidance, and relationship-driven leadership across consumer brands, attractions, education, and beyond.
Contact: 407.741.3223 | [email protected]
LinkedIn: linkedin.com/in/kimberlydevitt
Company: Founder, Brandethica LLC
Professional Summary
Kimberly Devitt Brown, APR, has built a reputation as a trusted public relations strategist who transforms how brands connect with their audiences. As the founder of Brandethica LLC, she brings deep expertise across consumer brands, theme park attractions, education, real estate, commercial appraisal and small business sectors.
Her work combines strong storytelling with senior level strategy and relationship driven leadership. Accredited in Public Relations (APR), Kimberly has led creator and influencer ecosystems, guided organizations through high visibility moments and supported nationally recognized brands during rapid growth.
At Universal Destinations and Experiences, she leads the Creator Council, a cross functional group that aligns strategy across influencer, media and social teams. She also supported two major openings, Universal Epic Universe in May 2025 and Universal Horror Unleashed in September 2025, contributing to creator strategy, media planning and PR storytelling.
Brandethica’s mission is to help good people share their stories with intention and impact. Brandethica offers steady strategy, clear storytelling and a hands on partnership that delivers senior level support without the layers of a large agency. Through this approach, Kimberly has supported brands ranging from startups to major theme parks, education institutions and award winning consumer brands.
Kimberly's approach is rooted in good energy, genuine relationships and doing things the right way. Her work continues to shape how organizations communicate, build trust and connect with the communities they serve.
Brandethica was founded to bring humanity and intention back into PR. She believes great communication starts with clarity, credibility and connection.
The vision is simple: provide relationship centered PR support that gives organizations senior level expertise without overwhelm.
Many clients know who they are but struggle to articulate it clearly, while others feel overwhelmed by inconsistent messaging, limited capacity or the pressure to stand out in a crowded space.
Kimberly partners directly with every client, offering thoughtful guidance, strategic communication plans and meaningful collaboration that helps brands show up with confidence.
Core Skills
Strategic Leadership
  • Strategic Communications
  • Public Relations
  • Messaging and Positioning
  • Issues and Reputation Management
Media and Influence
  • Media Relations
  • Creator and Influencer Strategy
  • Content and Campaign Development
  • Social Media Strategy
Engagement
  • Community and Stakeholder Relations
  • Relationship Building
  • Executive Coaching and Media Training
  • Events and Experiential Support
Internal Communications
  • Internal Communications
  • Content Planning
  • Brand Clarity
  • Organizational Alignment
Professional Experience
1
Founder and Principal Consultant
Brandethica LLC | 2012 to Present | Orlando, Florida
Provides personalized PR and communication strategy for consumer, education, real estate, appraisal, lifestyle, hospitality, automotive and community organizations. Guides clients through messaging development, brand positioning, rebrands, creator programs, media strategy, content planning and issues support.
Leads all engagements directly while bringing in trusted senior collaborators when specialized expertise is needed. Known for relationship-centered work, clear communication, strategic insight and senior-level partnership. Developed campaigns that increased visibility, grew community trust and strengthened brand clarity.
Select clients: Universal Destinations and Experiences, Valtrust, CILS at Calvary Orlando, Power Bolt and Tool, Expand Furniture, Corkcicle, Teleties
2
Public Relations Consultant
Universal Orlando Resort | 2024 to Present
Leads the Universal Creator Council, a cross-functional team focused on influencer and creator strategy across key initiatives and campaigns. Played a key PR role in the opening of Epic Universe in May 2025, developing creator, media and content strategies that supported a successful launch.
Supported the launch of Universal Horror Unleashed in September 2025 with strategic PR planning, creator activations and storytelling that aligned with brand and guest experience goals. Develops creator outreach processes, storytelling toolkits and measurement frameworks for Universal Destinations and Experiences.
Manages communications for grand openings, previews and community-based activations, partnering closely with internal teams and external collaborators.
3
Marketing and Public Relations Consultant
Valtrust | 2023 to Present
Led the company's first full rebrand including messaging, website content, brand positioning and communication structure. Built internal and external communication processes that strengthened clarity and alignment.
Developed ongoing PR and blog strategy that enhanced their presence in commercial appraisal and CRE sectors.
4
Head of Brand, Marketing and Communications
BWH Plant Co. | 2023 to 2024
Directed brand, marketing and PR strategy for a high-growth consumer e-commerce brand. Contributed to the company receiving Orlando Inno's Fire Award for social impact and Die Line recognition for sustainable packaging.
Strengthened brand identity and communication during rapid expansion. Oversaw campaigns that propelled national visibility and customer engagement.
5
Vice President, Public Relations
Teleties | 2021 to 2022
Led all PR strategy and relations, driving more than 300 national press placements and two billion media impressions in one year. Contributed to Teleties becoming INC's 397th fastest-growing company in the United States.
Managed launches, creator partnerships, affiliate relationships and brand visibility efforts.
6
Key Account Manager
Corkcicle | 2020 to 2021
Managed major retail and international accounts with more than three million dollars in annual revenue. Opened two new sales channels that generated over one million dollars in revenue within twelve months.
Consistently exceeded sales goals with strong relationship management.
7
Senior Marketing Manager
Corkcicle | 2015 to 2020
Built and executed the company's first major marketing campaigns resulting in more than ten million dollars in DTC sales. Developed brand identity, partnerships and PR strategy that elevated Corkcicle's national presence.
Planned celebrity collaborations, premium brand alignments and large-scale events.
8
Public Relations and Social Media Consultant
KD Marketing + PR | 2012 to 2015
Developed and executed communication strategies for clients across healthcare, government, education and technology. Drove year-over-year growth exceeding one hundred percent for select long-term clients.
Supported brand launches, website messaging, campaign development and social strategy.
Leadership and Affiliations
Professional Recognition
  • Accredited in Public Relations (APR)
  • Immediate Past President, PRSA Orlando
  • 2026 Ethics Officer, PRSA Orlando
  • Founding Member and Chair, Women in Communications Orlando
  • Advisory Board Member, UF College of Journalism and Communications
  • Winter Park 2020 "Most Influential"
Founding Member
Fellowship of Women Leaders – Supporting professional development and leadership advancement for women across industries.
Community Evaluator
Victory Cup Initiative – Contributing expertise to evaluate and support community-focused programs and initiatives.
Community Builder
Founder, Baldwin Park Orlando Community Group and Administrator, College Park Neighborhood Group – Creating connections and fostering engagement within local communities.
Founding Officer and Director
Anderson Devitt Foundation – Establishing philanthropic initiatives and guiding strategic direction for charitable giving.
Awards and Honors
40 Under 40
Orlando Business Journal
Recognized as one of Orlando's top young professionals making significant impact in business and community leadership before age 40.
National ADDY Award
American Advertising Federation
Honored with national recognition for excellence in advertising and marketing communications, representing the highest level of creative achievement.
Client Success Recognition
INC 500 and Industry Honors
Recognition through client placements and growth achievements, including contributions to companies earning INC 500 fastest-growing company honors and major industry accolades.
"Excellence in public relations is measured not just by individual accolades, but by the success and growth of the brands and organizations we serve."
Education
Master of Arts
Mass Communication
University of Florida
GPA: 4.0
Bachelor of Science
Public Relations
University of Florida
Summa Cum Laude | GPA: 3.91
Selected Results and Highlights
2B
Media Impressions
Generated over two billion media impressions in a single year while leading PR for a fast-growing consumer brand
300+
Press Placements
Secured hundreds of national media placements across lifestyle, travel and business outlets
$10M+
Campaign Results
Built and executed marketing campaigns resulting in more than ten million dollars in direct-to-consumer sales
$1M+
New Channel Revenue
Opened two new sales channels generating over one million dollars in revenue within twelve months
Strategic Leadership Highlights
Led the Universal Creator Council, aligning cross-functional teams around influencer and creator strategies for major brand initiatives
Supported the PR launches of Epic Universe (May 2025) and Universal Horror Unleashed (September 2025), integrating creator, media and content strategies
Curated large creator rosters for major openings that generated millions of impressions and long-term community engagement
Led messaging and communication frameworks for multiple rebrands across diverse industries
Built content systems that improved clarity, consistency and engagement across channels
Guided organizations through sensitive communication moments with steady support and clear strategy
Managed media previews, grand openings and community events with strong attendance and positive sentiment